Fast Moving Consumer Goods

The scale and pace of transformation in the FMCG market has undermined traditional growth models for many FMCG companies, especially the larger ones.

Now is the time to capitalise on their size, combined with increased agility, to compete more effectively in a market that is undergoing major changes in terms of consumer behaviour, distribution channels and new competitors.

Changes in consumer profiles: millennials and more

  • It is projected that by 2025 the majority of people in the workforce will be “millennials”.
  • The purchasing and consumer habits of millennials differ substantially from those of other generations.
  • They are less loyal to brands and their preferences are fragmented.
  • They are very comfortable with online shopping

Competition: explosion of small businesses

  • In recent years, 70% of the growth in the CPG sector has originated in small and medium-sized brands. Smaller brands are capitalising on millennials’ preferences and digital marketing opportunities.

Channels: retail revolution

  • The retail sector has historically favoured large manufacturers, giving them their best space in shops. That advantage is diminishing as retailers have made more shelf space for fast-growing small and medium-sized brands.
  • Online penetration in many CPG categories remains low, but the shift will accelerate as home deliveries becomes less costly for retailers.
  • Low-profile supermarkets also have the potential to alter market conditions. ALDI or Lidl have aggressive growth plans and their quality private labels and low prices are attracting low-income and middle class consumers alike.
In the face of these market challenges, Digittude can help companies in their digital transformation process with a practical, efficient vision that seamlessly combines their capabilities in planning and delivery of solutions to be implemented.
SAP S4Hana
SAP S4Hana
Architecture
Architecture
Platform
Platform
Development: frontend/backend
Development: frontend/backend
Mobile
Mobile
Digital Transformation
Digital Transformation
Data & Analytics
Data & Analytics
Cloud Solutions
Cloud Solutions
IT Consultancy
IT Consultancy
System Migration
System Migration
System Integration
System Integration
Application Management
Application Management

Please contact us if you would like more information on our FMCG services

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